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Caliray/New Customer Welcome Discount/email teardown

welcome to CALIRAY babe 🌈⚑

How Caliray built this send β€” a new customer welcome discount email shipped as mixed / modular on Tuesday at 7am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: CalirayflowPreheader: β€œyour 10% OFF is here ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
10% off
Voice warmth
0.90
Sent
Tue Β· 7am
Format
Mixed / modular
How this send compares
  • 10% off β€” 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
  • Voice warmth 0.79 for Caliray vs 0.70 across the set β€” a warmer, more human register than the average competitor.
01

Message & creative

Message theme
New Customer Welcome Discount
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Clinical Results / Bestseller Proof
Hero headline
welcome babe.... 10% OFF. YAY!
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price β€” the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.90
ClinicalWarm
Formality0.15
CasualFormal
Reader focus0.85
β€œWeβ€β€œYou”
Expressiveness0.88
RestrainedExuberant

Reading grade 5.0 β€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
β€œshop all”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β€” 'Shop now', 'Add to bag'.
CTA count
12
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
preference center
06

Send timing

Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • β€œ24-hour tubing mascara β€” our #1 bestseller”ranking Β· unsubstantiated
  • β€œClinically tested”efficacy Β· substantiated
  • β€œVolumizes, lengthens, water-resistant, zero-smudge, flake-proof, transfer-proof”efficacy Β· unsubstantiated
  • β€œSafe for sensitive eyes”ingredient Β· unsubstantiated
  • β€œAllure Best of Beauty Award Winner 2022”ranking Β· substantiated
  • β€œBeauty that outlasts ocean swims, the dance floor & a midnight taco run”efficacy Β· unsubstantiated
Products featured
  • Come Hell or High Water 24-Hour Tubing Mascarabestseller
  • Hideaway Under Eye Color Corrector
  • Lipguard SPF 31
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β€” we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed β€” it is not part of the indexed analysis above.