How Capri Blue built this send — a social proof email shipped as mixed / modular on Wednesday at 6am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
Voice warmth 0.69 for Capri Blue vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Social Proof
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Scent, Served In Style
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Reminder
A mid-sale nudge — 'Still on', 'Don't miss'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Sat, Jun 27, 2026
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
22
Multi-CTA layout
Primary destination URL
trk.send.capri-blue.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Wednesday
Local hour
6am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“The hype is deserved. A truly unique and pleasant scent. - Amanda K.”social proof · unsubstantiated
“LOVE LOVE LOVE! I use this every morning on my sheets before I make the bed! - Linda P.”social proof · unsubstantiated
“Volcano is an incredible scent that just makes you feel happy, your home feels welcoming and natural. - Kristyne C.”social proof · unsubstantiated
“This is such a classic scent. People always comment on how good my house smells when I'm burning it. - Eric C.”social proof · unsubstantiated
Products featured
Volcano Blue Signature Candlebestseller
Volcano Linen Spraybestseller
Volcano Diffuser Oilbestseller
Volcano White Signature Candlebestseller
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.