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Capri Blue/Discount Led/email teardown

This Is Your Sign

How Capri Blue built this send — a discount led email shipped as mixed / modular on Thursday at 6am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Capri BlueflowPreheader: “Final call for 10% off ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
10% off
Voice warmth
0.65
Sent
Thu · 6am
Format
Mixed / modular
How this send compares
  • 10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
  • Voice warmth 0.69 for Capri Blue vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
New Launch
Hero headline
Your 10% off ends soon. What you choose now is what your space becomes.
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Sat, Jun 27, 2026
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.60
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.55
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
24
Multi-CTA layout
Primary destination URL
trk.send.capri-blue.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06

Send timing

Day
Thursday
Local hour
6am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Volcano. Our iconic sugared citrus fragrance.”ingredient · unsubstantiated
  • “Signature. Bold, timeless, and unmistakably iconic in every space.”efficacy · unsubstantiated
Products featured
  • Isla Bloom Caffè Capri Duonew
  • Volcano Caffè Capri Trionew
  • Caffè Capri Gelato Flightnew
  • Artisan Collection
  • Volcano Collectionbestseller
  • New Arrivalsnew
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.