How Capri Blue built this send — a new customer welcome discount email shipped as product hero on Tuesday at 6am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
Voice warmth 0.69 for Capri Blue vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
New Customer Welcome Discount
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Iconic Scent Heritage
Hero headline
Welcome to Capri Blue — Intentionally Iconic. Take 10% Off Your First Order.
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Sat, Jun 27, 2026
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
18
Multi-CTA layout
Primary destination URL
trk.send.capri-blue.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
6am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“For over 20 years, we've designed fragrance to capture that sun-warmed, just-opened-the-windows feeling.”ingredient · unsubstantiated
“Loved for its instantly recognizable scent, Volcano shines across both Signature and Artisan collections.”social proof · unsubstantiated
Products featured
Volcano Signature Candlebestseller
Volcano Artisan Candlebestseller
Reed Diffuser
Fragranced Hand Cream
Hand Wash
Volcano Home Care Collection
Kujola
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