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Carner Barcelona/Social Proof/email teardown

The reviews say it all ✨

How Carner Barcelona built this send — a social proof email shipped as product hero on Thursday at 7am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Carner BarcelonaflowPreheader: “Remember to use your discount. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
10% off
Voice warmth
0.70
Sent
Thu · 7am
Format
Product hero
How this send compares
  • 10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
  • Voice warmth 0.67 for Carner Barcelona vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Social Proof
Creative format
Product hero
Secondary: User-generated
Secondary theme
Discount Led
Hero headline
What Our Customers Are Saying
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.70
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.60
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“BUY NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
9
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06

Send timing

Day
Thursday
Local hour
7am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Get 10% off your first purchase”guarantee · substantiated
  • “Free shipping & returns for US and Canada on orders over $220”guarantee · substantiated
  • “Complementary sample”ingredient · unsubstantiated
  • “Sustainable products”sustainability · unsubstantiated
  • “The packaging couldn't be more elegant. They thought of every detail. — Luca M.”social proof · unsubstantiated
  • “To me, Bo-Bo is a feel-good fragrance. It evokes sunny days, intense emotions, and the joy of the Mediterranean. — Paola C.”social proof · unsubstantiated
Products featured
  • Marbellabestseller
  • Bo-Bobestseller
  • Sal y Limónbestseller
  • Cuirsbestseller
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.