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CBDfx/Discount Led/email teardown

Bumped to 30% off, tonight only

How CBDfx built this send — a discount led email shipped as product hero on Saturday at 7pm, carrying a 30% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: CBDfxflowPreheader: “One more nudge before this disappears ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
30% off
Voice warmth
0.65
Sent
Sat · 7pm
Format
Product hero
How this send compares
  • 30% off — 7.5 points deeper than the tracked set average of 22.5% (this brand averages 23.8% when it discounts).
  • Voice warmth 0.67 for CBDfx vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Last Chance Urgency
Hero headline
Get 30% OFF!
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
30% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.75
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop With 30% Off”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
9
Multi-CTA layout
Primary destination URL
trk.cbdfx.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06

Send timing

Day
Saturday
Local hour
7pm
Send type
flow
Flow: win back
07

Claims & products

Claims extracted
  • “60-day money-back guarantee”guarantee · unsubstantiated
  • “70K+ certified 5-star reviews”social proof · unsubstantiated
  • “Cruelty free”sustainability · substantiated
  • “U.S.A. made”ingredient · unsubstantiated
  • “Verified potency”efficacy · unsubstantiated
  • “Solvent free”ingredient · unsubstantiated
Products featured
  • Full Spectrum Gummies 1500mg CBDhero
  • THC Gummies Lemon Dream with Melatonin
  • Mixed Berry Gummies 1500mg CBD
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.