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CBDfx/Discount Led/email teardown

Order for July 4th: 25% OFF ends tomorrow!

How CBDfx built this send — a discount led email shipped as product hero on Friday at 1am, carrying a 25% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: CBDfxcampaignPreheader: “Don't wait. Get set before the 4th... ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
25% off
Voice warmth
0.65
Sent
Fri · 1am
Format
Product hero
How this send compares
  • 25% off — 2.5 points deeper than the tracked set average of 22.5% (this brand averages 23.8% when it discounts).
  • Voice warmth 0.67 for CBDfx vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
July 4th
Hero headline
Order for July 4th: 25% OFF ends tomorrow!
Emotional appeal
fear of missing out
Calendar moment
July 4th
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
25% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.70
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
29
Multi-CTA layout
Primary destination URL
trk.cbdfx.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Friday
Local hour
1am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “70K+ Certified 5-Star Reviews”social proof · unsubstantiated
  • “60 Days Money-Back Guarantee”guarantee · substantiated
  • “Cruelty Free (PETA certified)”sustainability · substantiated
  • “U.S.A. Made”ingredient · unsubstantiated
  • “Verified Potency”efficacy · unsubstantiated
  • “Solvent Free”ingredient · unsubstantiated
Products featured
  • Mixed Berry Gummiesbestseller
  • Focus & Energy Gummiesbestseller
  • Sleep Tincture
  • CBD + Delta-9 THC Drops Ultimate Chill Blend
  • Muscle and Joint Cream Cooling Formula
  • Microdose Mushroom Gummiesnew
  • CBD Dog Treats: Calming Chews
  • Dog Tincture
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.