How CBDfx built this send — a routine education email shipped as editorial / long-form on Wednesday at 7pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 23.8% when it discounts).
Voice warmth 0.67 for CBDfx vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Routine Education
Creative format
Editorial / long-form
Secondary: Mixed / modular
Secondary theme
Clean Ingredients
Hero headline
Better Health Starts Here!
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop With 20% Off”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
11
Multi-CTA layout
Primary destination URL
trk.cbdfx.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Wednesday
Local hour
7pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“All of our CBD products are made with organic hemp and the finest ingredients.”ingredient · unsubstantiated
“Products are manufactured at cGMP (Current Good Manufacturing Practice) facilities and tested by third-party laboratories for purity and potency.”efficacy · substantiated
“78% (visible in email structure — likely a satisfaction or efficacy stat)”social proof · unsubstantiated
Products featured
CBD Morning Capsules 900mghero
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.