How Charlotte's Web built this send — a hemp education email shipped as editorial / long-form on Thursday at 9am, carrying a spend threshold offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Charlotte's Web does discount it averages 22.1% off — 0.4 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.75 for Charlotte's Web vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Hemp Education
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Ingredient Story
Hero headline
Celebrate National Hemp Month
Emotional appeal
trust
Calendar moment
National Hemp Month
02
Offer
Mechanic
Spend threshold
Spend a set amount to earn a reward or perk.
Depth
Non-numeric
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
$75
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“LEARN MORE”
Destination
Content / blog
Links to a blog, journal, or how-to article.
Verb framing
Learn / Read
Learning words — 'Learn how', 'Read more'.
CTA count
24
Multi-CTA layout
Primary destination URL
trk.cwhemp.com
No UTM tagging detected
Tracking domain
trk.cwhemp.com
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address
06
Send timing
Day
Thursday
Local hour
9am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“USA Grown Hemp”ingredient · unsubstantiated
“Certified B-Corp”sustainability · substantiated
“Over 30k Reviews”social proof · unsubstantiated
“These statements have not been evaluated by the Food and Drug Administration. This Product is not intended to diagnose, treat, cure or prevent any disease.”efficacy · unsubstantiated
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.