How Charlotte's Web built this send — a new customer welcome discount email shipped as mixed / modular on Tuesday at 7am, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 22.1% when it discounts).
Voice warmth 0.76 for Charlotte's Web vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
New Customer Welcome Discount
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Clean Ingredients / Full Spectrum Cbd
Hero headline
Welcome to the Force of Nature. Get 20% off with [redacted]
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.38
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“GET 20% OFF”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
22
Multi-CTA layout
Primary destination URL
trk.cwhemp.com
No UTM tagging detected
Tracking domain
trk.cwhemp.com
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Full-Spectrum CBD”ingredient · unsubstantiated
“Where nature and science work together to bring out your best.”efficacy · unsubstantiated
“Every formula is crafted, tested, and perfected for you.”efficacy · unsubstantiated
“Non-CBD THC-Free”ingredient · substantiated
“These statements have not been evaluated by the Food and Drug Administration.”efficacy · unsubstantiated
Products featured
Sleep CBD Gummiesbestseller
Stay Asleep Gummies
Daily Care CBD Gummies
Daily Care CBD Softgels
Daily Care 60MG CBD Oil
Original Formula CBD Oil
Kujola
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