Charlotte's Web / Routine Education / email teardown
Meet your sleep match π€ How Charlotte's Web built this send β a routine education email shipped as mixed / modular on Sunday at 7am, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Sun, Jun 28, 2026 From: Charlotte's Web flow Preheader: βSee which formula aligns with how you wind down. Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Νβ
How this send compares
20% off β 2.5 points shallower than the tracked set average of 22.5% (this brand averages 22.1% when it discounts).Voice warmth 0.76 for Charlotte's Web vs 0.70 across the set β a warmer, more human register than the average competitor. 01
Message & creative Message theme
Routine Education
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Discount Led
Hero headline
Let's Match You With the Right Sleep Support
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
% off
A percentage off the price β the most common kind.
Promo phase
Launch
The sale opens and the main offer is shown.
Urgency
None
Carries exclusions
03
Voice & tone Formality 0.30
Casual Formal
Reader focus 0.85
βWeβ βYouβ
Expressiveness 0.65
Restrained Exuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action Primary CTA
βFind My Matchβ
Destination
Quiz / diagnostic
Links to a skin quiz or routine finder.
Verb framing
Discover / Explore
Browsing words β 'Explore', 'See the edit', 'Discover'.
CTA count
28
Multi-CTA layout
Primary destination URL
trk.cwhemp.com
No UTM tagging detected
Tracking domain
trk.cwhemp.com
ESP fingerprint Β· Unknown
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address
06
Send timing Send type
flow
Flow: welcome
07
Claims & products Claims extracted
βFunctional mushrooms + magnesium to calm the mind and relax the body.β efficacy Β· unsubstantiated βA low-dose THC formula designed to help you relax quickly and drift off without overwhelming intensity.β efficacy Β· unsubstantiated βCBD paired with melatonin to help regulate your sleep cycle and ease you into rest.β efficacy Β· unsubstantiated βA CBN-forward formula designed to support deeper, longer-lasting sleep.β efficacy Β· unsubstantiated βOver 30k Reviewsβ social proof Β· unsubstantiated βUSA Grown Hempβ ingredient Β· unsubstantiated βCertified B-Corpβ sustainability Β· substantiated Products featured
Quiet Sleep Mushroom Gummies bestseller Knockout Low-Dose THC Gummies Sleep CBD Gummies + Melatonin bestseller Stay Asleep Gummies (CBN) bestseller Kujola
See how your brand compares β open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed β it is not part of the indexed analysis above.
More from Charlotte's Web β All routine education emails β All % off offers β