How Charlotte's Web built this send — a discount led email shipped as mixed / modular on Wednesday at 7am, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 22.1% when it discounts).
Voice warmth 0.76 for Charlotte's Web vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Social Proof
Hero headline
Your 20% off Wellness Journey Awaits with [redacted]
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP & SAVE 20% →”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
18
Multi-CTA layout
Primary destination URL
trk.cwhemp.com
No UTM tagging detected
Tracking domain
trk.cwhemp.com
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Naturally better rest with melatonin & full-spectrum hemp”efficacy · unsubstantiated
“Help muscles bounce back faster, powered by turmeric & ginger”ingredient · unsubstantiated
“30K+ Reviews”social proof · substantiated
“USA Grown Hemp”ingredient · substantiated
“Certified B-Corp”sustainability · substantiated
“Charlotte's Web products are the best on the market, and the only company I trust”social proof · unsubstantiated
Products featured
Sleep CBD Gummiesbestseller
Daily CBD Oil 60mg Full Spectrumbestseller
Recovery Gummiesbestseller
Muscle Restore Mushroom Gummies
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.