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Charlotte's Web/New Launch/email teardown

What’s New & Worth Trying

How Charlotte's Web built this send — a new launch email shipped as mixed / modular on Tuesday at 7am, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Charlotte's WebflowPreheader: “Meet what’s next in wellness 👉 ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
20% off
Voice warmth
0.70
Sent
Tue · 7am
Format
Mixed / modular
How this send compares
  • 20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 22.1% when it discounts).
  • Voice warmth 0.76 for Charlotte's Web vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
New Launch
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Routine Education
Hero headline
Let's Match You With the Right Sleep Support
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03

Voice & tone

Warmth0.70
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.60
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“FIND MY MATCH”
Destination
Quiz / diagnostic
Links to a skin quiz or routine finder.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
27
Multi-CTA layout
Primary destination URL
trk.cwhemp.com
No UTM tagging detected
Tracking domain
trk.cwhemp.com
ESP fingerprint · Unknown
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address
06

Send timing

Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Fall asleep faster. Stay asleep longer.”efficacy · unsubstantiated
  • “Clear-headed energy. Sustained attention. No wired feeling.”efficacy · unsubstantiated
  • “20mg CBN + 2.5mg D9-THC per gummy”ingredient · substantiated
  • “25mg CBG + 120mg Ginkgo Biloba”ingredient · substantiated
  • “Over 30k Reviews”social proof · unsubstantiated
  • “USA Grown Hemp”sustainability · unsubstantiated
  • “Certified B-Corp”sustainability · substantiated
  • “Hemp-derived cannabinoids, Functional botanicals, Carefully formulated, Responsibly made”ingredient · unsubstantiated
Products featured
  • Knockout Gummiesnew
  • Focus & Attention Gummiesnew
  • Muscle Restore Gummiesnew
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.