How Charlotte Tilbury built this send — a bundle deal email shipped as product hero on Tuesday at 6am, carrying a 50% bogo offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Charlotte TilburycampaignPreheader: “Limited Time Only, Darling!”
Offer
50% off
Voice warmth
0.85
Sent
Tue · 6am
Format
Product hero
How this send compares
50% off — 27.5 points deeper than the tracked set average of 22.5% (this brand averages 41.4% when it discounts).
Voice warmth 0.82 for Charlotte Tilbury vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Bundle Deal
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Summer Glow
Hero headline
2 BEAUTY ICONS FOR 1! (Includes Magic Vanish)
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
BOGO
Buy one get one, or other multi-buy deals.
Depth
50% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Tue, Jul 21, 2026
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.88
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
“2 beauty icons for the magical price of 1”social proof · unsubstantiated
“Up to a magical 30% off beauty kits”efficacy · unsubstantiated
“Over 50% off the 4 full-size icons inside Charlotte's Mystery Beauty Muse Box”efficacy · unsubstantiated
Products featured
Magic Vanish Duohero
Charlotte's Fragrance Duo (Cosmic Power & Calm Bliss)
Cheek to Chic Duo
Goddess Skin Clay Mask 75ml Duo
Charlotte's Magic Hydration Revival Cleanser 120ml Duo
Charlotte's Mystery Beauty Muse Boxnew
Kujola
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