35% Off Iconic Kits – Including Hollywood Flawless Filter 👀✨
How Charlotte Tilbury built this send — a discount led email shipped as product hero on Friday at 6am, carrying a 35% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Charlotte TilburycampaignPreheader: “Plus, Free Full-Size Gifts When You Shop!”
Offer
35% off
Voice warmth
0.78
Sent
Fri · 6am
Format
Product hero
How this send compares
35% off — 12.5 points deeper than the tracked set average of 22.5% (this brand averages 41.4% when it discounts).
Voice warmth 0.82 for Charlotte Tilbury vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Gift With Purchase
Hero headline
35% Off Iconic Kits – Including Hollywood Flawless Filter
Emotional appeal
fear of missing out
Calendar moment
Summer Sale
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
35% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$50
Urgency
Deadline-led
Expires Tue, Jul 21, 2026
03
Voice & tone
Warmth0.78
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.82
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“UNLOCK 35% OFF THE KIT”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
21
Multi-CTA layout
Primary destination URL
clicks.charlottetilbury.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address
06
Send timing
Day
Friday
Local hour
6am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“World-famous complexion icons are the secret to a speedy, easy Hollywood glow”efficacy · unsubstantiated
“Over 50% OFF the icons inside the Mini Glow + Go Travel Beauty Bag”ranking · unsubstantiated
Products featured
Charlotte's Flawless Complexion Triohero
Hollywood Flawless Filterbestseller
Mini Glow + Go Travel Beauty Bagnew
Unreal Lips Healthy Glow Nectar Oil
Wonderglow
Charlotte's Magic Joyphoria Body Cream
Kujola
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