How Charlotte Tilbury built this send — a bogo deal email shipped as product hero on Thursday at 6am, carrying a 50% bogo offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Charlotte TilburycampaignPreheader: “Plus, Up To 50% Off + Free Gifts!”
Offer
50% off
Voice warmth
0.85
Sent
Thu · 6am
Format
Product hero
How this send compares
50% off — 27.5 points deeper than the tracked set average of 22.5% (this brand averages 41.4% when it discounts).
Voice warmth 0.82 for Charlotte Tilbury vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Bogo Deal
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Gift With Purchase
Hero headline
Buy 1 Magic Cream, Get 1 FREE! — 2 Beauty Icons For 1!
Emotional appeal
fear of missing out
Calendar moment
Summer Sale
02
Offer
Mechanic
BOGO
Buy one get one, or other multi-buy deals.
Depth
50% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$50
Urgency
Deadline-led
Expires Tue, Jul 21, 2026
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.82
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
“The Original Formula”ingredient · unsubstantiated
“Up to 50% Off”efficacy · substantiated
“Up to a magical 30% off beauty kits”efficacy · substantiated
Products featured
Charlotte's Magic Cream 30ml Duohero
Pillow Talk Push Up Lashes! Mascara in Super Black$29
Superstar Lips in Pillow Talk
Pink Makeup Bag
Kujola
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