Darling, Your Magic Beauty Receipt Is Inside This Email 💌
How Charlotte Tilbury built this send — a beauty kit bundle email shipped as editorial / long-form on Saturday at 6am, carrying a 30% gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Charlotte TilburycampaignPreheader: “Unzip 10 Iconic Minis, Plus A FREE Limited-Edition Travel Bag!”
Offer
30% off
Voice warmth
0.85
Sent
Sat · 6am
Format
Editorial / long-form
How this send compares
30% off — 7.5 points deeper than the tracked set average of 22.5% (this brand averages 41.4% when it discounts).
Voice warmth 0.82 for Charlotte Tilbury vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Beauty Kit Bundle
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Gift With Purchase
Hero headline
Your Magic Beauty Receipt
Emotional appeal
fear of missing out
Calendar moment
Beauty Sale
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
30% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$115
Urgency
Deadline-led
Expires Mon, Jul 6, 2026
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.85
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
23
Multi-CTA layout
Primary destination URL
clicks.charlottetilbury.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address
06
Send timing
Day
Saturday
Local hour
6am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“10 Iconic Minis worth $265 for $125 — savings of $140”efficacy · substantiated
“Up to 45% off Iconic Kits”ranking · unsubstantiated
“Wonderglow: 'A Beautiful Product! Easy To Apply And Makes You Feel Confident' – Anthoula, Customer”social proof · substantiated
“Free ground shipping on all orders over $50”guarantee · substantiated
Dark Spot Correcting Radiance Recovery Serum 10ml$32
Airbrush Flawless Setting Spray 34ml$25
Glossy Lip Duo in Fresh Pink$26
Kujola
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