How Charlotte Tilbury built this send — a bundle deal email shipped as product hero on Thursday at 6am, carrying a 50% bogo offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Charlotte TilburycampaignPreheader: “Plus, Get A Free Travel Mini When You Shop The Full-Size Icon!”
Offer
50% off
Voice warmth
0.85
Sent
Thu · 6am
Format
Product hero
How this send compares
50% off — 27.5 points deeper than the tracked set average of 22.5% (this brand averages 41.4% when it discounts).
Voice warmth 0.82 for Charlotte Tilbury vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Bundle Deal
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Gift With Purchase
Hero headline
Don't Miss 2 Beauty Icons For 1!
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
BOGO
Buy one get one, or other multi-buy deals.
Depth
50% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$50
Urgency
Deadline-led
Expires Tue, Jul 21, 2026
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.80
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
37
Multi-CTA layout
Primary destination URL
clicks.charlottetilbury.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address
06
Send timing
Day
Thursday
Local hour
6am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“2 beauty icons for the magical price of 1”efficacy · unsubstantiated
“Charlotte's secret to the ultimate summer glow”efficacy · unsubstantiated
Airbrush Flawless Setting Spray Full-Size + Travel-Size Duo
Airbrush Flawless Setting Spray Matte Full-Size + Travel-Size Duo
Airbrush Flawless Finish Full-Size + Travel-Size Duo
Kujola
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