How Charlotte Tilbury built this send — a gift with purchase email shipped as mixed / modular on Wednesday at 12pm, carrying a 45% gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Charlotte TilburycampaignPreheader: “Unlock 3 FREE Gifts Worth Up To $146!”
Offer
45% off
Voice warmth
0.75
Sent
Wed · 12pm
Format
Mixed / modular
How this send compares
45% off — 22.5 points deeper than the tracked set average of 22.5% (this brand averages 41.4% when it discounts).
Voice warmth 0.82 for Charlotte Tilbury vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Gift With Purchase
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Unpack Your Golden Goddess Glow – 3 FREE Full-Size Gifts
Emotional appeal
fear of missing out
Calendar moment
Summer Sale
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
45% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
$115
Urgency
Deadline-led
Expires Wed, Jun 24, 2026
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.82
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“GET YOUR FREE GIFTS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
27
Multi-CTA layout
Primary destination URL
clicks.charlottetilbury.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
12pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Unlock 3 FREE Gifts Worth Up To $146”efficacy · substantiated
“Up to 45% off selected summer beauty”efficacy · substantiated
“Up to a magical 30% off beauty kits”efficacy · substantiated
“Charlotte's Magic Joyphoria Body Cream: Caffeine + AlgaKTiv Uplift + Hyaluronic Acid + Shea Butter – Lifts + Reshapes the Look of Body Contours”ingredient · unsubstantiated
Products featured
Unreal Lips Healthy Glow Nectar Oil – Juicylicious Pure Peach$26new
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.