Early Access: Up To 45% Off Beauty Kits In The App! 🤩💫
How Charlotte Tilbury built this send — a discount led email shipped as mixed / modular on Tuesday at 12pm, carrying a 45% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Charlotte TilburycampaignPreheader: “Plus, Open For FREE Full-Size Gifts!”
Offer
45% off
Voice warmth
0.82
Sent
Tue · 12pm
Format
Mixed / modular
How this send compares
45% off — 22.5 points deeper than the tracked set average of 22.5% (this brand averages 41.4% when it discounts).
Voice warmth 0.82 for Charlotte Tilbury vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
App Exclusivity
Hero headline
Early Access: Up To 45% Off Beauty Kits In The App!
Emotional appeal
exclusivity
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
45% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$115
Urgency
Deadline-led
Expires Tue, Jul 21, 2026
03
Voice & tone
Warmth0.82
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.72
“We”“You”
Expressiveness0.78
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
“Early access to NEW! beauty secrets via the App”ingredient · unsubstantiated
“Up to 45% off Iconic Kits”guarantee · substantiated
Products featured
Charlotte's Flawless Complexion Triobestseller
Charlotte's 3 Steps To Beautiful Lipsbestseller
Perfect Summer Complexion Triobestseller
Cleanse + Glow Skin Kitbestseller
Mesmerising Eyes + Legendary Lashes Kitbestseller
Kujola
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