SALE! Over 50% Off The Mini Beauty Icons You Need! 🏝️💖
How Charlotte Tilbury built this send — a discount led email shipped as product hero on Tuesday at 6am, carrying a 50% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Charlotte TilburycampaignPreheader: “Don't Miss Up To 45% Off Beauty Kits!”
Offer
50% off
Voice warmth
0.80
Sent
Tue · 6am
Format
Product hero
How this send compares
50% off — 27.5 points deeper than the tracked set average of 22.5% (this brand averages 41.4% when it discounts).
Voice warmth 0.82 for Charlotte Tilbury vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Travel Beauty Kit
Hero headline
PACK WITH 50% OFF — Getaway Beauty Is In The Bag!
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
50% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Tue, Jul 21, 2026
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.85
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“PACK WITH 50% OFF”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
37
Multi-CTA layout
Primary destination URL
clicks.charlottetilbury.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
6am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Miracle Moisturizer + Primer In One Step!”efficacy · unsubstantiated
“Lock In Your Summer Glow For Up To 16 Hours!”efficacy · substantiated
“Reduces The Look Of Dark Spots + Redness!”efficacy · unsubstantiated
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.