How Charlotte Tilbury built this send — a discount led email shipped as mixed / modular on Saturday at 6am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Charlotte TilburyflowPreheader: “Use Code [redacted] For 15% Off!”
Offer
15% off
Voice warmth
0.90
Sent
Sat · 6am
Format
Mixed / modular
How this send compares
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 41.4% when it discounts).
Voice warmth 0.82 for Charlotte Tilbury vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Beauty Icons
Hero headline
UNLOCK A MAGICAL 15% OFF* YOUR FIRST ORDER WITH CODE [redacted]
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Reminder
A mid-sale nudge — 'Still on', 'Don't miss'.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.90
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.82
“We”“You”
Expressiveness0.88
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“USE CODE [redacted]”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
35
Multi-CTA layout
Primary destination URL
clicks.charlottetilbury.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address
06
Send timing
Day
Saturday
Local hour
6am
Send type
flow
Flow: browse abandonment
07
Claims & products
Claims extracted
“LOVED on social media”social proof · unsubstantiated
“ADORED by BEAUTY EDITORS worldwide”social proof · unsubstantiated
“4.6 STARS ON TRUSTPILOT”social proof · substantiated
“Find your FLAWLESS SHADE MATCH in under 60 seconds”efficacy · unsubstantiated
Products featured
Hollywood Flawless Filterbestseller
Beautiful Skin Radiant Concealer
Push Up Lashes
Glowgasm Beauty Light Wand
Pillow Talk Lip Gloss
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.