How Charlotte Tilbury built this send — a discount led email shipped as product hero on Saturday at 1pm, carrying a 50% gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Charlotte TilburycampaignPreheader: “Plus, Unlock FREE Gifts As You Shop!”
Offer
50% off
Voice warmth
0.75
Sent
Sat · 1pm
Format
Product hero
How this send compares
50% off — 27.5 points deeper than the tracked set average of 22.5% (this brand averages 41.4% when it discounts).
Voice warmth 0.82 for Charlotte Tilbury vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Gift With Purchase
Hero headline
4th of July Sale — Up To 50% Off + Free Gifts As You Shop
Emotional appeal
fear of missing out
Calendar moment
Independence Day
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
50% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$115
Urgency
Deadline-led
Expires Tue, Jul 21, 2026
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.40
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.80
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
“Save Over 50% on Charlotte's Mystery Beauty Muse Box”efficacy · unsubstantiated
“"A Beautiful Product! Easy To Apply And Makes You Feel Confident" – Anthoula, Customer”social proof · substantiated
“3 Free Full-Size Gifts when you spend $270”guarantee · substantiated
Products featured
Charlotte's Magic Hydration Revival Cleanser 120ml Duo
Charlotte's Fragrance Duo
Charlotte's Mystery Beauty Muse Boxnew
The Airbrush Bronzing Kit
Charlotte's 3 Steps to Beautiful Lipsbestseller
Charlotte's Flawless Complexion Triobestseller
Kujola
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