How China Glaze built this send — a summer nail looks email shipped as editorial / long-form on Tuesday at 1am, carrying a free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When China Glaze does discount it averages 31.7% off — 9.1 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.73 for China Glaze vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Summer Nail Looks
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
New Launch
Hero headline
DOTS MADE TO SHINE
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$39
Urgency
None
03
Voice & tone
Warmth0.82
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.78
RestrainedExuberant
Reading grade 5.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“TRY THE LOOK”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
privacy link, preference center
06
Send timing
Day
Tuesday
Local hour
1am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“a rich red that brings the drama”efficacy · unsubstantiated
“a pink pearl shimmer made to catch the light”efficacy · unsubstantiated
Products featured
Cozy Crimson
Exceptionally Gifted
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.