How China Glaze built this send — a brand heritage email shipped as mixed / modular on Wednesday at 7am, carrying a 40% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
40% off — 17.5 points deeper than the tracked set average of 22.5% (this brand averages 31.7% when it discounts).
Voice warmth 0.73 for China Glaze vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Brand Heritage
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Color That Talks Back
Emotional appeal
belonging
Calendar moment
Brand Anniversary
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
40% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.85
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“CART THAT COLOR”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
18
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
privacy link, preference center
06
Send timing
Day
Wednesday
Local hour
7am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“This quick-dry polish from China Glaze boasts a strategic blend of polymers and resins for a worry-free result that won't chip, fade, or dull”efficacy · unsubstantiated
“25+ Years of Staying Power”social proof · substantiated
Products featured
IRL SPARKLE$9
SOFT LAUNCH$9
COCONUT KISS$9
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.