How China Glaze built this send — a discount led email shipped as product hero on Thursday at 5am, carrying a 25% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: China Glazecampaign
Offer
25% off
Voice warmth
0.70
Sent
Thu · 5am
Format
Product hero
How this send compares
25% off — 2.5 points deeper than the tracked set average of 22.5% (this brand averages 31.7% when it discounts).
Voice warmth 0.73 for China Glaze vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Holiday Gifting
Hero headline
STARS & STRIPES FLASH SALE — 25% OFF
Emotional appeal
fear of missing out
Calendar moment
Fourth Of July
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
25% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Sun, Jul 8, 2001
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
15
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
privacy link, preference center
06
Send timing
Day
Thursday
Local hour
5am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“From pool parties to fireworks, China Glaze has your Independence Day nail look covered.”efficacy · unsubstantiated
Products featured
Good Luxe Charm$7
Eco Glaze Nail Lacquer, What So Ferny$7
Give Me The Green Light!$7
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.