How China Glaze built this send β a bestseller icons email shipped as product hero on Friday at 7am, carrying a 40% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
40% off β 17.5 points deeper than the tracked set average of 22.5% (this brand averages 31.7% when it discounts).
Voice warmth 0.73 for China Glaze vs 0.70 across the set β a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Bestseller Icons
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Discount Led
Hero headline
They Stay WINNING β Top-tier color. Main character energy.
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
40% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.85
βWeββYouβ
Expressiveness0.90
RestrainedExuberant
Reading grade 5.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βMEET YOUR MATCHβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
privacy link, preference center
06
Send timing
Day
Friday
Local hour
7am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
βJet black. One coat. No mercy.βefficacy Β· unsubstantiated
βTop-tier color.βefficacy Β· unsubstantiated
Products featured
Liquid Leatherbestseller
Guava Mamabestseller
Lavender Hazebestseller
XOXObestseller
Kujola
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