China Glaze/New Launch/email teardown

Surprise!

How China Glaze built this send — a new launch email shipped as product hero on Thursday at 7am, carrying a 40% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: China GlazecampaignPreheader: “A juicy bonus mani moment is here ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Offer
40% off
Voice warmth
0.80
Sent
Thu · 7am
Format
Product hero
How this send compares
  • 40% off17.5 points deeper than the tracked set average of 22.5% (this brand averages 31.7% when it discounts).
  • Voice warmth 0.73 for China Glaze vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
New Launch
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Summer Collection
Hero headline
YOUR JUICIEST SUMMER MANI YET
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
40% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.80
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.80
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP FUN LOOKS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
22
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
privacy link, preference center
06

Send timing

Day
Thursday
Local hour
7am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • a bright, sun-soaked yellow that brings instant summer energyefficacy · unsubstantiated
  • a playful pastel blue that feels fresh, cool, and cleanefficacy · unsubstantiated
  • a bold, tropical red-orange that gives vacation-ready color in one swipeefficacy · unsubstantiated
  • a show-stopping glitter-infused holiday red that remains an absolute classicefficacy · unsubstantiated
  • a refreshing, shimmery neon lime that feels like a cold margaritaefficacy · unsubstantiated
  • a bold, shimmering midnight blue that brings deep, dramatic pool-water vibesefficacy · unsubstantiated
  • a fun, sugar-coated textured finish that satisfies your sweet toothefficacy · unsubstantiated
Products featured
  • Sunset Editnew
  • Chalk Me Up!new
  • Cabana Clubnew
  • Flip Flop Fantasynew
  • Ruby Pumps
  • Frosty Limenew
  • Frostbite
  • White on White
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.