How China Glaze built this send — a social proof email shipped as user-generated on Thursday at 7am, carrying a 40% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
40% off — 17.5 points deeper than the tracked set average of 22.5% (this brand averages 31.7% when it discounts).
Voice warmth 0.73 for China Glaze vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Social Proof
Creative format
User-generated
Secondary: Product hero
Secondary theme
Sustainability
Refills, packaging, sourcing, and environmental commitments.
Hero headline
They're All Talking About It
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
40% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.78
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SEE WHO'S OBSESSED”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
27
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
privacy link, preference center
06
Send timing
Day
Thursday
Local hour
7am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“The shade. The shine. The staying power.”efficacy · unsubstantiated
“China Glaze Strong Adhesion is a quality base coat that you can find in your local pharmacy. It's easy to apply and provides an excellent canvas for your favorite polish. - Mimi D., celebrity nail artist, InStyle.com”social proof · substantiated
“I mean look at that shift! - GingerlyPolished.com, raving about our Bloomphoria”social proof · substantiated
“China Glaze has very quickly become [one] of my favorite brands. - @circusveeningnails, Instagram”social proof · substantiated
“Plant Based (Eco Glaze)”ingredient · unsubstantiated
Products featured
Eco Glaze Nail Lacquer, Apricot of My Life$10
Eco Glaze Nail Lacquer, Magnolia Muse$10
Eco Glaze Nail Lacquer, What So Ferny$10
China Glaze Strong Adhesion Base Coat
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.