How China Glaze built this send β a discount led email shipped as product hero on Saturday at 7am, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off β 2.5 points shallower than the tracked set average of 22.5% (this brand averages 31.7% when it discounts).
Voice warmth 0.73 for China Glaze vs 0.70 across the set β a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Welcome Offer
Hero headline
Your welcome deal misses you
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
20% off
Promo phase
Reminder
A mid-sale nudge β 'Still on', 'Don't miss'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.75
βWeββYouβ
Expressiveness0.78
RestrainedExuberant
Reading grade 6.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βCLAIM IT NOWβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Claim / Redeem
Reward words β 'Claim your gift', 'Redeem'.
CTA count
29
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
privacy link, preference center
06
Send timing
Day
Saturday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
βSmooth payoff. Salon color. Made to last.βefficacy Β· unsubstantiated
Products featured
SHADOW BANNED$9
SUN OF A PEACH$9
MERMAID SIGNAL$9
BELLE OF A BALLER$9
RUBY PUMPS$9
LOFI-AURA$9
Kujola
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