CLEARSTEM / Discount Led / email teardown
$15 Off Your First Order How CLEARSTEM built this send — a discount led email shipped as product hero on Sunday at 2am, carrying a $15 $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Sun, Jul 5, 2026 From: CLEARSTEM flow Preheader: “Healthy skin starts here ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
How this send compares
Voice warmth 0.70 for CLEARSTEM vs 0.70 across the set — right on the set median. 01
Message & creative Message theme
Discount Led
Creative format
Product hero
Secondary: User-generated
Secondary theme
Social Proof
Hero headline
$15 Off Your First Order
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
$ off
A flat dollar amount off the price.
Promo phase
Launch
The sale opens and the main offer is shown.
03
Voice & tone Formality 0.35
Casual Formal
Reader focus 0.70
“We” “You”
Expressiveness 0.55
Restrained Exuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
10
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing Send type
flow
Flow: welcome
07
Claims & products Claims extracted
“Major Results. Minimal Routine.” efficacy · unsubstantiated “Years of Suffering Ended – 'I love the feel, I love the results. Nothing had worked for me for years, and this did!'” social proof · unsubstantiated “Life Changing – 'After 5 months, my acne is completely gone and the scarring is now healing.'” social proof · unsubstantiated “No Pore-Clogging Ingredients” ingredient · unsubstantiated “All-Day Radiant Hydration” efficacy · unsubstantiated Products featured
HYDRAGLOW Instant Hydrating + Plumping Moisturizer hero Kujola
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The creative The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.
More from CLEARSTEM → All discount led emails → All $ off offers →