CLEARSTEM/Discount Led/email teardown

$15 Off Your First Order

How CLEARSTEM built this send — a discount led email shipped as product hero on Sunday at 2am, carrying a $15 $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: CLEARSTEMflowPreheader: “Healthy skin starts here ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Offer
$15 off
Voice warmth
0.65
Sent
Sun · 2am
Format
Product hero
How this send compares
  • Voice warmth 0.70 for CLEARSTEM vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
Secondary: User-generated
Secondary theme
Social Proof
Hero headline
$15 Off Your First Order
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
$ off
A flat dollar amount off the price.
Depth
$15 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$24
Urgency
None
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.55
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP ALL”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
10
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Sunday
Local hour
2am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • Major Results. Minimal Routine.efficacy · unsubstantiated
  • Years of Suffering Ended – 'I love the feel, I love the results. Nothing had worked for me for years, and this did!'social proof · unsubstantiated
  • Life Changing – 'After 5 months, my acne is completely gone and the scarring is now healing.'social proof · unsubstantiated
  • No Pore-Clogging Ingredientsingredient · unsubstantiated
  • All-Day Radiant Hydrationefficacy · unsubstantiated
Products featured
  • HYDRAGLOW Instant Hydrating + Plumping Moisturizerhero
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.