How CLEARSTEM built this send β a routine education email shipped as mixed / modular on Wednesday at 7am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Voice warmth 0.70 for CLEARSTEM vs 0.70 across the set β right on the set median.
01
Message & creative
Message theme
Routine Education
Creative format
Mixed / modular
Secondary: User-generated
Secondary theme
Skin Concern Personalization
Hero headline
Which Routine is for You?
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email β no discount or incentive.
Depth
β
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.80
βWeββYouβ
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βTake the Skin Quizβ
Destination
Quiz / diagnostic
Links to a skin quiz or routine finder.
Verb framing
Discover / Explore
Browsing words β 'Explore', 'See the edit', 'Discover'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
7am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
βA power trio to support your skin's health inside and out.βefficacy Β· unsubstantiated
βThe daily duo to keep skin plump while fading dark spots, fine lines, and wrinkles.βefficacy Β· unsubstantiated
βThe absolute must haves for acne-prone skin to stay clear and prevent future breakouts.βefficacy Β· unsubstantiated
β"I'm two weeks into using CLEARSTEM everything. I stopped using retinol and already seeing huge improvements."βsocial proof Β· unsubstantiated
Products featured
Active Breakout Routine
MINDBODYSKIN Dietary Supplement
CLEARITY Exfoliating Serum
HYDRAGLOW Moisturizer
GENTLECLEAN Hydrating Barrier Cleanser
BOUNCEBACK Fine Lines + Radiance Serum
SKINSPRAY ALL DAY Hydration Mist
Kujola
See how your brand compares β open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.