Clinique Online / Clean Ingredients / Clinical Results / email teardown
Makeup that loves your skin. How Clinique Online built this send — a clean ingredients / clinical results email shipped as mixed / modular on Tuesday at 9pm, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Tue, Jun 23, 2026 From: Clinique Online campaign Preheader: “͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
How this send compares
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.6% when it discounts).Voice warmth 0.60 for Clinique Online vs 0.70 across the set — a cooler, more clinical register than the average competitor. 01
Message & creative Message theme
Clean Ingredients / Clinical Results
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
New Launch / Bestseller Discovery
Hero headline
Makeup that loves your skin.
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
% off
A percentage off the price — the most common kind.
Promo phase
Not a promo
No offer in the email.
03
Voice & tone Formality 0.60
Casual Formal
Reader focus 0.65
“We” “You”
Expressiveness 0.40
Restrained Exuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
40
Multi-CTA layout
Primary destination URL
clicks.em.clinique.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: subdomain
Footer hygiene
preference center
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
“Allergy tested, 100% fragrance free” efficacy · substantiated “Dermatologist guided solutions” efficacy · substantiated “Ophthalmologist tested, safe for sensitive eyes + contact lens wearers” efficacy · substantiated “Formulas for every face. Designed for all skin types and tones.” efficacy · unsubstantiated Products featured
Almost Lipstick in Black Honey bestseller Even Better™ Makeup Broad Spectrum SPF 15 bestseller High Impact™ Mascara bestseller Kujola
See how your brand compares — open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.
More from Clinique Online → All clean ingredients / clinical results emails → All % off offers →