How cocokind built this send — a routine education email shipped as product hero on Sunday at 5pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When cocokind does discount it averages 17.3% off — 5.2 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.73 for cocokind vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Routine Education
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Social Proof
Hero headline
All eyes on summer
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Now”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
22
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Sunday
Local hour
5pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“The cooling metal applicator and rich, hydrating cream reduces puffiness and dark circles”efficacy · unsubstantiated
“leaving your under-eye area looking refreshed, and wide awake all season long”efficacy · unsubstantiated
“The chilled formula plus the cool metal applicator tip feel amazing and work together to de-puff and refresh tired under-eyes even quicker”efficacy · unsubstantiated
“"I truly love this stuff! I have noticed such a difference under my eyes and the cold tip feels so good in the mornings." - Alexandria C”social proof · unsubstantiated
Products featured
Revitalizing Eye Creamhero
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.