How cocokind built this send — a discount led email shipped as mixed / modular on Sunday at 7am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 17.3% when it discounts).
Voice warmth 0.73 for cocokind vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Countdown / urgency
Secondary theme
Social Proof
Hero headline
LAST DAY FOR 10% OFF
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Live countdown
Expires Invalid Date
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“LAST CHANCE TO SAVE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
24
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Sunday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“it uses buzzy barrier-supporting ingredients like ceramides and lipids to protect you from harsh seasonal elements”ingredient · unsubstantiated
“Ceramide Barrier Serum featured by TODAY”social proof · substantiated
“Revitalizing Eye Cream featured by The Good Trade”social proof · substantiated
“Electrolyte Water Cream featured by The Zoe Report (TZR)”social proof · substantiated
“Chlorophyll Discoloration Serum featured by Cosmopolitan”social proof · substantiated
“Money Back Guarantee within 30 days of delivery”guarantee · unsubstantiated
Products featured
Ceramide Barrier Serumhero
Revitalizing Eye Cream
Electrolyte Water Cream
Chlorophyll Discoloration Serum
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.