How cocokind built this send — a bundle savings email shipped as product hero on Friday at 3pm, carrying a 32% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
32% off — 9.5 points deeper than the tracked set average of 22.5% (this brand averages 17.3% when it discounts).
Voice warmth 0.73 for cocokind vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Bundle Savings
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Routine Education
Hero headline
Save Even More On Sets – Up to 32% Off
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
32% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Fri, Jul 6, 2001
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.45
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
22
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Friday
Local hour
3pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Our sets are already designed to save you money by pairing products that work better together.”efficacy · unsubstantiated
Products featured
Best Sellers Bundle$80bestseller
Biggest Bundle Ever$100hero
Everyday Essentials Routine$45
Rich Moisture & Barrier Duo$40
Serums Trio$50
Body Duo$40
Retinol Face + Body Duo$40
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.