How COCUNAT built this send — a clinical results email shipped as product hero on Wednesday at 7am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
Voice warmth 0.55 for COCUNAT vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Clinical Results
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Discount Led
Hero headline
Clinical Beauty Filler ringiovanisce la tua pelle in 1 ora
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SCOPRI DI PIÙ”
Destination
Product page
Links straight to a single product.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
7
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Wednesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“18.9% riduzione rughe dopo 3 ore”efficacy · substantiated
“24.2% aumento elasticità dopo 24 ore”efficacy · substantiated
“33.3% aumento compattezza dopo 14 giorni”efficacy · substantiated
“30x più penetrazione rispetto a una crema”efficacy · unsubstantiated
“15x più assorbimento rispetto ad altri dispositivi di microneedling”efficacy · unsubstantiated
“15x più economico rispetto a un trattamento estetico”efficacy · unsubstantiated
“Risultati reali da test clinici indipendenti”efficacy · substantiated
Products featured
Clinical Beauty Filler Duohero
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.