How Colleen Rothschild Beauty built this send — a new launch email shipped as product hero on Sunday at 12pm, carrying a 30% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
30% off — 7.5 points deeper than the tracked set average of 22.5% (this brand averages 24.9% when it discounts).
Voice warmth 0.68 for Colleen Rothschild Beauty vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
New Launch
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Discount Led
Hero headline
Fourth of July Sale | 30% Off Select New Arrivals + 20% Off Sitewide
Emotional appeal
fear of missing out
Calendar moment
Fourth Of July
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
30% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop & Explore”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
24
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
preference center
06
Send timing
Day
Sunday
Local hour
12pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Lightweight hydration and barrier preparation”efficacy · unsubstantiated
“Glow-boosting treatment for dull, dehydrated skin”efficacy · unsubstantiated
“Leaves skin soft and refreshed”efficacy · unsubstantiated
“Daily scalp care to support hydration, balance, and healthier-looking hair”efficacy · unsubstantiated
“Instantly smooths flyaways while enhancing shine and softness”efficacy · unsubstantiated
“30-Day Back Guarantee”guarantee · substantiated
Products featured
Prep & Hydrate Milky Essencenew
Honey Nectar Radiance Masknew
The Ritual Body Washnew
Renew & Replenish Scalp Serumnew
Renew & Replenish Glossing Mistnew
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.