How Colleen Rothschild Beauty built this send — a loyalty program onboarding email shipped as mixed / modular on Tuesday at 7am, carrying a 44% loyalty points offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop & Earn”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
23
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
preference center
06
Send timing
Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Minimal Effort | Maximum Results”efficacy · unsubstantiated
Products featured
Extreme Recovery Cream
Sheer Renewal Cream
Kujola
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