Colorescience/Clinical Results/email teardown

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How Colorescience built this send — a clinical results email shipped as mixed / modular on Tuesday at 6am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: ColoresciencecampaignPreheader: “Clinically tested for maximum results ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Offer
10% off
Voice warmth
0.65
Sent
Tue · 6am
Format
Mixed / modular
How this send compares
  • 10% off12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
  • Voice warmth 0.65 for Colorescience vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Clinical Results
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Clean Ingredients
Hero headline
Pure, Proven Goodness
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$50
Urgency
None
Carries exclusions
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.50
RestrainedExuberant

Reading grade 8.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
21
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Tuesday
Local hour
6am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • Clinically tested for maximum resultsefficacy · unsubstantiated
  • We only use pure, natural minerals, antioxidants, and botanicalsingredient · unsubstantiated
  • You won't find any chemical actives hereingredient · unsubstantiated
  • Award-winning Skin Defenseranking · substantiated
  • 2025 Shape Awards Skin, 2025 NewBeauty Award Winner, 2024 Women's Health Skincare Awards, Oprah Daily Sun O-Wards 2025ranking · substantiated
Products featured
  • Sunforgettable Total Protection Face Shield Flex SPF 50bestseller
  • Total Eye 3-In-1 Renewal Therapy SPF 35bestseller
  • Sunforgettable Total Protection Brush-On Shield SPF 50bestseller
  • Colorescience Lip Shine
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.