How Colorescience built this send — a clean ingredients email shipped as product hero on Tuesday at 6am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Colorescience does discount it averages 10.0% off — 12.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.65 for Colorescience vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Clean Ingredients
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Sun Protection
Hero headline
What's Your SPF Style? Ours Is Chemical-Free
Emotional appeal
trust
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP FACE SHIELD”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
21
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
6am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Chemical-free sun protection using FDA-approved zinc oxide and titanium dioxide”ingredient · substantiated
“Mineral sunscreens protect without aggravating sensitive skin or clogging pores”efficacy · unsubstantiated
“Reef-safe — does not pose a threat to sea life”sustainability · unsubstantiated
“EnviroScreen Technology defends skin from daily environmental aggressors while supporting healthier skin long-term”efficacy · unsubstantiated
Products featured
Sunforgettable Total Protection Face Shield Flex SPF 50hero
Sunforgettable Total Protection Face Shield Classic SPF 50
Sunforgettable Total Protection Face Shield Matte SPF 50
Sunforgettable Total Protection Face Shield Glow SPF 50
Sunforgettable Total Protection Face Shield Bronze SPF 50
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.