How Color Me Beautiful built this send — a personalized color analysis email shipped as editorial / long-form on Tuesday at 11am, carrying a 30% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
30% off — 7.5 points deeper than the tracked set average of 22.5% (this brand averages 30.0% when it discounts).
Voice warmth 0.75 for Color Me Beautiful vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Personalized Color Analysis
Creative format
Editorial / long-form
Secondary: Mixed / modular
Secondary theme
Seasonal Palette Education
Hero headline
Your Guide to Personalized Beauty Starts Here!
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
30% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Your Season”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
23
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
11am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“AI Color Print or Free Color Quiz analyzes your unique look to reveal your seasonal palette and provide insights into your perfect hues”efficacy · unsubstantiated
“Advanced technology analyzes your unique look”ingredient · unsubstantiated
Products featured
AI Color Print / Free Color Quizhero
Seasonal Makeup Collection
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.