Contours Rx / New Customer Welcome Offer / email teardown
[redacted] To Confidence Redefined π How Contours Rx built this send β a new customer welcome offer email shipped as mixed / modular on Tuesday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Tue, Jun 23, 2026 From: Contours Rx flow Preheader: βEnjoy 15% off your first purchase! Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Νβ
How this send compares
15% off β 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).Voice warmth 0.75 for Contours Rx vs 0.70 across the set β a warmer, more human register than the average competitor. 01
Message & creative Message theme
New Customer Welcome Offer
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Non Surgical Confidence Enhancement
Hero headline
[redacted] To Confidence Redefined
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
% off
A percentage off the price β the most common kind.
Promo phase
Launch
The sale opens and the main offer is shown.
03
Voice & tone Formality 0.45
Casual Formal
Reader focus 0.80
βWeβ βYouβ
Expressiveness 0.55
Restrained Exuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action Primary CTA
βshop best sellersβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
17
Multi-CTA layout
Primary destination URL
trk.contoursrx.com
No UTM tagging detected
Tracking domain
β
ESP fingerprint Β· Unknown
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
06
Send timing Send type
flow
Flow: welcome
07
Claims & products Claims extracted
βMedical Gradeβ ingredient Β· unsubstantiated βHypoallergenicβ ingredient Β· unsubstantiated βDermatologist Testedβ efficacy Β· unsubstantiated βNon-Surgicalβ efficacy Β· substantiated β6214 reviews | 5 stars (Lids By Design)β social proof Β· substantiated β179 reviews | 5 stars (Colorset Pencil)β social proof Β· substantiated βFor over a decade, we've helped women enhance what they already love about themselvesβ efficacy Β· unsubstantiated Products featured
Lids By Design bestseller Colorset All-In-One Pencil Kujola
See how your brand compares β open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed β it is not part of the indexed analysis above.
More from Contours Rx β All new customer welcome offer emails β All % off offers β