Sun, salt, travel, dry cabins. Your skin needs this.
How CORPUS® built this send — a summer edit email shipped as editorial / long-form on Monday at 1am, carrying a 20% spend threshold offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 16.7% when it discounts).
Voice warmth 0.67 for CORPUS® vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Summer Edit
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Clean Ingredients
Hero headline
THE SUMMER EDIT BY CORPUS
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Spend threshold
Spend a set amount to earn a reward or perk.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$50
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP BODY BUTTER”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
20
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Monday
Local hour
1am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“All CORPUS products are vegan, cruelty-free, and crafted with naturally derived ingredients.”sustainability · unsubstantiated
“Each formula is developed and manufactured in the USA with renewable energy.”sustainability · unsubstantiated
“Delivers lasting hydration with niacinamide and tremella mushroom – no residue, no disruption.”ingredient · unsubstantiated
“Clean, high-performance protection in TSA-approved packaging.”efficacy · unsubstantiated
Products featured
Body Scrub Katrafayhero
Body Butter Nº Green Mini
Hand Cream Amalgam 5
Deodorant Stick Nº Green Mini (1.2oz)
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.