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CORPUS®/Welcome Discount/email teardown

The one you keep coming back to

How CORPUS® built this send — a welcome discount email shipped as mixed / modular on Friday at 2pm, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: CORPUS®flowPreheader: “Refined body care. 15% off, for now. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
15% off
Voice warmth
0.65
Sent
Fri · 2pm
Format
Mixed / modular
How this send compares
  • 15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 16.7% when it discounts).
  • Voice warmth 0.67 for CORPUS® vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Welcome Discount
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Clean Ingredients
Hero headline
YOUR RITUAL STARTS HERE
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Carries exclusions
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.50
RestrainedExuberant

Reading grade 8.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
34
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Friday
Local hour
2pm
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Our original, best-selling scent”social proof · unsubstantiated
  • “Long-lasting formula”efficacy · unsubstantiated
  • “No baking soda. No stains.”ingredient · unsubstantiated
  • “Creamy coconut emulsion; Banana & chamomile extracts”ingredient · substantiated
  • “All CORPUS products are vegan, cruelty-free, and crafted with naturally derived ingredients”sustainability · unsubstantiated
  • “Each formula is developed and manufactured in the USA with renewable energy”sustainability · unsubstantiated
  • “Award-Winning Haircare”ranking · unsubstantiated
Products featured
  • Nº Green Deodorant Stickbestseller
  • Nº Green Body Wash
  • Shampoo Cypress
  • Conditioner Cypress
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.