kujolaEnter app

CORPUS®/Clean Ingredients/email teardown

Your daily ritual starts here

How CORPUS® built this send — a clean ingredients email shipped as mixed / modular on Tuesday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: CORPUS®flowPreheader: “Save 15% on your first order. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
15% off
Voice warmth
0.72
Sent
Tue · 7am
Format
Mixed / modular
How this send compares
  • 15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 16.7% when it discounts).
  • Voice warmth 0.67 for CORPUS® vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Clean Ingredients
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Routine Education
Hero headline
Welcome to CORPUS.
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.72
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.50
“We”“You”
Expressiveness0.45
RestrainedExuberant

Reading grade 9.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“FIND YOUR SIGNATURE SCENT”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
31
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “All-day odor protection”efficacy · unsubstantiated
  • “No aluminum or baking soda”ingredient · substantiated
  • “Award-winning fragrances”ranking · unsubstantiated
  • “All CORPUS products are vegan, cruelty-free, and crafted with naturally derived ingredients”ingredient · unsubstantiated
  • “Developed and manufactured in the USA with renewable energy”sustainability · unsubstantiated
Products featured
  • The Deodorant Edit (Mini Trio)hero
  • Nº Green Body Butter
  • Cypress Shampoo & Conditioner
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

Open Kujola
08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.