How Cos Bar built this send — a warehouse move apology email shipped as mixed / modular on Tuesday at 11pm, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 12.5% when it discounts).
Voice warmth 0.67 for Cos Bar vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Warehouse Move Apology
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Pardon our progress... Something new is on the way.
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.60
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.45
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
34
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
preference center
06
Send timing
Day
Tuesday
Local hour
11pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
No explicit claims detected.
Products featured
Trudon Figuerie Candlenew
Vintner's Daughter Active Renewal Cleansernew
Charlotte Tilbury Exagger-Eyes Easy Eyeshadow Sticknew
Westman Atelier Pore Refining Complexnew
Ex Nihilo Iconique Travel Setnew
Eighth Day The Revitalizing Masknew
Maison Francis Kurkdjian The Fragrance Wardrobe Essentials 8x11 mLnew
Irene Forte Pistachio Body Oil with Phytomelatoninnew
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.