How Cos Bar built this send — a new launch email shipped as product hero on Monday at 11pm, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Cos Bar does discount it averages 12.5% off — 10.0 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.67 for Cos Bar vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
New Launch
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Gift With Purchase
Hero headline
Trudon Figuerie Candle — The Hostess Gift of the Summer
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$250
Urgency
Deadline-led
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.75
CasualFormal
Reader focus0.50
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
18
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
preference center
06
Send timing
Day
Monday
Local hour
11pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Fresh fig leaves and cedar open the fragrance with a luminous green freshness, while sandalwood, patchouli, and moss create a warm, sophisticated finish.”ingredient · unsubstantiated
“Inspired by the Gardens of Versailles”efficacy · unsubstantiated
Products featured
Trudon Figuerie Candlenew
Cyrnos Petite Candle
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.