How Côte Beauty built this send — a restock vote / community driven shade comeback email shipped as mixed / modular on Tuesday at 4pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Côte Beauty does discount it averages 15.0% off — 7.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.76 for Côte Beauty vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Restock Vote / Community Driven Shade Comeback
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Clean Ingredients / Toxin Free Beauty
Hero headline
Your Next Summer Shade Is Calling
Emotional appeal
belonging
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.85
“We”“You”
Expressiveness0.72
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Vote Coral Reef”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
19
Multi-CTA layout
Primary destination URL
trk.email.cotebeauty.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, preference center
06
Send timing
Day
Tuesday
Local hour
4pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Toxin-Free”ingredient · unsubstantiated
“Vegan & Cruelty-Free”ingredient · substantiated
“Made in the USA”ingredient · unsubstantiated
“High-shine formula”efficacy · unsubstantiated
“One Tree Planted with every order”sustainability · unsubstantiated
Products featured
Coral Reefrestock
Songbirdrestock
Sunday Brunchrestock
Kujola
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