Côte Beauty / Clean Ingredients / email teardown
Welcome to Cleaner Safer Beauty 💅 How Côte Beauty built this send — a clean ingredients email shipped as mixed / modular on Tuesday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Tue, Jun 23, 2026 From: Côte Beauty flow Preheader: “Get started with 15% Off ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
How this send compares
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).Voice warmth 0.76 for Côte Beauty vs 0.70 across the set — a warmer, more human register than the average competitor. 01
Message & creative Message theme
Clean Ingredients
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Welcome to Cleaner Safer Beauty
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
% off
A percentage off the price — the most common kind.
Promo phase
Launch
The sale opens and the main offer is shown.
Urgency
None
Carries exclusions
03
Voice & tone Formality 0.45
Casual Formal
Reader focus 0.65
“We” “You”
Expressiveness 0.60
Restrained Exuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action Primary CTA
“Shop 15% Off Polish”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
22
Multi-CTA layout
Primary destination URL
trk.email.cotebeauty.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, preference center
06
Send timing Send type
flow
Flow: welcome
07
Claims & products Claims extracted
“Toxin-free nail polish and treatments” ingredient · unsubstantiated “Award-winning hair & body care” ranking · unsubstantiated “Best-selling daily lip essentials” ranking · unsubstantiated “All without harmful ingredients like silicone, sulfates, PEGs and parabens” ingredient · unsubstantiated “Vegan, Cruelty-Free, Non-Toxic” ingredient · unsubstantiated “Featured in: Vogue, WWD, Goop, Departures, Forbes” social proof · substantiated “One Tree Planted with Every Order” sustainability · unsubstantiated Products featured
En Pointe bestseller Cosmos bestseller Tobacco bestseller Blush & Bashful bestseller Sangria bestseller French Blue bestseller Kujola
See how your brand compares — open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.
More from Côte Beauty → All clean ingredients emails → All % off offers →